My office was once somebody elseâs bedroom. For $350 a month, I could fit a desk and a bookshelf comfortably inside. The building, once an old house, had 4 converted âofficesâ with two rooms upstairs and two directly below. The room down the hall had an overhead lamp in the shape of a cupcake. My ceiling had star stickers.
The job was simple. As part of a marketing campaign, I worked for a faceless, overseas company, creating online personas. My current character used sex-enhancement drugs from a business called, RiseNShine.
Before this business, I worked for a packaged vacation distributor. My Facebook character was Susan. She spoke perfect English and understood what I deemed the Condescending Validation Process. If someone from a travel group lamented about his/her layover, I immediately commented. Youâre stuck at an airport in Belize? Validate. Thereâs no lounge? Condescend. After a few messages, they understood how “experienced” travelers moved.
Brad was my current character. I used a stock photo of a man on a boulder. All men like climbing photos. After scouring dating sites for the better part of two years, there are 3 photos men find necessary to display their manliness:
1.) The Suit Photo. This is a photo of them, most likely at a friendâs wedding, showing the public what they could look like as a corporate man. They may take the suit-photo in a restaurant bathroom, hovering their phone at just the right angle to hide any unseemly fixtures. This is similar to the apartment selfie, but to get dressed up for a photograph at home is too obvious.
2.) The Group Photo. All manly men are team players. They play sports. They join the ranks of the military or the post office or some other force that says âpower in numbersâ. While this photograph is useless considering nobody can actually decipher which man is the man in question, it proves a sense of competence that the bathroom selfie, canât always accomplish.
3.) The Athletic Photo. This is usually the rock photo. Men who climb rocks (or play soccer or kayak) are outdoorsy. They are up for adventure and whatâs more manly than braving the elements? This shows courage, strength and above all else, a persistent drive. Itâs the drive that led me to the rock-climber photo.
Bradâs public photograph was shot in profile. He was standing, his body black from the shadows, on top of a rock. Bradâs hands rested proudly on top of his hips, as if to say: I can conquer anything.
Just below my desk, was a long, rectangular vent. When the calming sound of air conditioning stopped, it was just me and Brad. Together we tried to figure out our target audience.
âHello,â I heard a man say. I glanced into the hallway, but saw no one. âCan I take your jacket?â
âNo, Iâll keep it on.â Another, younger voice said.
âYou know how we start.â
   âThis is stupid,â the younger voice continued. âI mean, youâre not stupid. This is stupid. You donât know what itâs like.â
From the vent below my desk, I could feel their location. They were in the psychologistâs office downstairs.
Dr. Kanz was an older man. He looked friendly, but serious. I thought about telling him I could hear his sessions with patients, but I didnât.
I sat at my desk, playing with images of Brad. He needed to fit into online groups like: Men in Mind and Boating. These were geared toward the most likely demographic for sexual health issues. The men were older, but not too old. They were used to being on top.
Brad validated everything. When several of the men posted photos of themselves smoking cigars, Brad was on it. Are you a private member of that marina? Brad asked, waiting for the acknowledgement that yes, indeed they were. Proud of you, Man! Brad tipped his hat to anyone.
Thursdays at 3pm, I started a new assignment: Market Research.
âHello,â Dr. Kanz said from the vent below my desk.
âHi.â
âYou know how we start. Whateverâs on your mind, no inhibitions.â
The younger voice sighed. âI canât do it,â he said. âJesus, sheâs my girlfriend, not Hal Sparks. Why canât I do it?”
âMaybe you should try what we talked about.â
âI can’t. Iâd rather take Viagra”
âJust for a couple weeks. Youâre not abstaining forever.â
I stopped listening. Brad wasnât having success with the men and there were no new clicks on the website. He messaged Steve, Scott and Bob, but even though I was sure they were struggling with manhood, they didnât appear bothered. Scott hinted he was having âtrouble in that areaâ after Brad confided his own lackluster sex life. Still, he didnât have the gumption to follow through.
âI use this stuff.â I linked to the site. âItâs great. Less expensive than Viagra and no doctors necessary.â
Scott wasnât interested. He said he didnât have a problem talking to his doctor.
On Tuesday, Dr. Kanz scheduled an unplanned session.
âYou know how we begin.â The vent vibrated.
âI know.â It was the younger manâs voice. âMy parents still think I’m depressed.â
âWhat do you think?â
âIâm still depressed. You say âjust stop looking at itâ, but it’s more than a habit.â
âYou don’t think you need to reset to have an intimate relationship?â
âIf I don’t, I’ll have to use drugs. What kind of teenager needs drugs?”
The following Monday, Brad went back to high school. He joined Facebook groups like Chess Warriors and Dungeons and Dragon Dicks. With the swap of his rock-climbing profile to a new glasses-wearing hipster pic, Brad went undercover.
âHey,â he said cheerfully to one of his classmates.
âThe fuck are you, penis breath?â Someone sent a picture of their junk.
A guy named Herman messaged almost immediately with questions regarding authenticity. âAre you working for RiseNShine?â Herman wore a public radio t-shirt in his photo. Probably a small.
âNo, man.â I lied.
Despite my market research, the website had only received 4 clicks in 3 weeks.
âIâm a personal trainer.â